Summary: Google launches ad-free net experiment

Often when accessing sites, a series of advertisements fill the page. It also hindering the site view can put your computer at risk. To avoid this Google has unveiled a project that offers web users the option to pay to visit sites rather than see adverts. On Thursday, Google started experimenting with a new way to let users contribute to web sites in exchange for removing – or at least reducing – the number of ads. The service, called Contributor by Google, has users give between $1 and $3 a month for ad-free sites. Once they pay, they will see pixelated patterns replacing the adverts. This acts as an ad-blocker that doesn’t stiff the publisher. For Contributor, Google is only working with 10 sites, and it will take a small cut of the contributions. Sites such as ScienceDaily, Urban Dictionary, WikiHow, Mashable and Imgur. Access to the service is currently by invitation only and interested websites can sign up to be on the waiting list. Users log into the service via their Google account - which will trigger the ad-free version of sites. A portion of the money goes to Google and a portion to the website. Advertising, especially online has become a stress for many people. Therefore, there are new models such as this one, that could change the publisher landscape and how people browse content online. So says Howard Kingston, co-founder of adludio, a firm which replaces ads with interactive games. Some websites are already experimenting with paywalls, including the Wall Street Journal and The Times but those sites still show advertising.

http://www.bbc.com/news/technology-30144073

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