Summary: Microsoft Jumps Into the Growing Market for Wearable Fitness Technology

It has been very common to see new technologies in the area of ​​fitness, from machines for gym and home accessories. Now it’s time for Microsoft to show interest in this area. Besides being present in homes, offices, living rooms and pockets, Microsoft decided to enter the fitness industry. She developed a similar device, like a clock, called Microsoft Band and an online service called Microsoft Health. They are related as follows: Microsoft Health will analyze the data coming from Microsoft Band and of other devices and thus help people with their fitness goals. Microsoft is now one of many companies that create technology products weareble to collect health data and personal exercises. This technology is a way for the business in the area of ​​welfare without all the bureaucracy that is in a medical company. Sensors in this Microsoft’s device will continuously monitor your heart rate, sleep quality, and calories burned. It also contains a display that will show text messages from a mobile phone, Facebook alerts and even bar codes that allow people, for example, pay for their coffee at a Starbucks. Microsoft Band includes a location by GPS satellite dispensing the use of cellphone. According to the company, Microsoft Health will be able to upload data from the company’s band and other devices, along with details of calendar programs such as Microsoft Outlook and then be able to tell them how their performance on fitness varies in relation to their working hours and the number of meetings during the day affect quality of sleep. Costing only $ 99, this device is knocking the price of Apple Watch and Fitbit (leader in wearable fitness devices). However, Microsoft has some challenges with this device. Greater accuracy of your heart rate monitor and a large amount of collected data should be treated well to create perceptions of useful health is needed. Another huge challenge is winning the trust of customers, since Microsoft does not have a strong name in the fitness area.

http://www.nytimes.com/2014/10/30/business/microsoft-jumps-into-the-growing-market-for-wearable-fitness-technology.html?ref=technology

Comments

  1. CarolNovember 2, 2014 at 12:12 PM

    Jessyca,

    Well written summary, I have a Fitbit. It really does not give me much information, but it is enough for now. New things will always develop with technology.

    ReplyDelete

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